Blumenfeld Studio: New York, 1941 – 1960 is the exhibition that we have been visiting this noon at Somerset House, London.

Erwin Blumenfeld was one of the most influential photographers of  the twentieth century. A bunch of VOGUE, COSMOPOLITAN and HARPER`S BAZAAR covers are the exhibition leader.

When you observe the Blumenfeld’s pictures and try to compare it with some of the pictures that we see in the magazines,

Comparing the Blumenfeld’s pictures with the nowadays magazines, is the best way to realize that sixty years ago people had to be really creative. Everything was more difficult and on the other hand, realer, naturaler and without a shadow of a doubt more authentic.

Why we can’t step back to the past, forget the new techniques and leave this fashion world free of retouching and false effects???

Molly Balloon wants to advocate for it.

A N D  Y O U ?





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